Fremont Auto Mall

About Mercedes-Benz

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Part of Daimler AG, Mercedes-Benz USA (MBUSA) is responsible for the distribution and marketing of Mercedes-Benz, Maybach, smart, and Sprinter products in the United States. 

Although MBUSA was founded in 1965, importation of Mercedes-Benz vehicles actually began in 1952 under Max Hoffman. Mr. Hoffman was a driving force behind the car that cemented the identity of Mercedes-Benz in America: the iconic 300SL Gullwing.

By 1957, Mercedes-Benz was in a position to expand its reach in the United States and entered into a distribution agreement with Studebaker-Packard Corporation. Eight years later, the company struck out on its own, forming Mercedes-Benz USA.

Over the following years, MBUSA grew into a nationwide organization, now employing over 1500 people. The company also has 356 associated dealerships that employ 21,500 people themselves.


View our new Mercedes-Benz inventory

Sophisticated elegance with sporty style. Top-rated safety with thoroughbred performance. Cutting-edge innovation with timeless quality. And both a refined cockpit and reasonable pricetag that put driving fun within easy reach.

Mercedes-Benz E Class
  • Engineered to make history by redefining the future. A full line of models that pave the road ahead. A legacy of innovation for all cars to follow.

Mercedes-Benz S Class
  • With iconic design, groundbreaking innovation and a legacy of leadership, the S-Class continues to foretell what other automobiles might someday be, and what we'll treasure from today.

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