Lexus will enter
the most competitive,
prestigious automobile race in the world.
Over 50 years of Toyota automotive experience
has culminated in the creation of Lexus cars.
They will be the finest cars ever built.
Lexus will win the race because:
Lexus will do it right from the start.
Lexus will have the finest dealer network
in the industry.
Lexus will treat each customer as we would
a guest in our home.
If you think you can't, you won't ?
If you think you can, you will!
We can, we will.