|Kia Motors Corporation is part of the Hyundai-Kia Automotive Group, the
fourth-largest automaker in the world. With its worldwide headquarters
in Seoul, Korea, and operations in 155 countries, Kia has annual sales
in excess of 1.4 million vehicles. A large part of Kia's global success
is an understanding of the importance of producing vehicles that meet
the needs of individual markets. So Kia has research facilities, design
centres and assembly operations in North America, Europe and Asia.|
Kia Motors Corporation grew from humble beginnings as a manufacturer of steel tubing and bicycles during the 1940s and '50s. In 1969, under the new banner of Kia (which translates roughly as "rising out of Asia") the company built its first automobile, the three-wheeled T-600 truck. In 1998, Kia became part of the Hyundai-Kia Automotive Group and began an aggressive expansion into new markets and new vehicle segments that led to the establishment of Kia Canada Inc. and the introduction of brand-defining vehicles like the Kia Sportage, Rondo, Sedona and all-new 2010 Soul.
Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.
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